We are looking for a Marketing & SMM professional who is passionate about building strong brands and bringing marketing strategies to life. This role is ideal for an ambitious and creative specialist who wants to have a real impact and take ownership of brand growth and communications.
 

The position focuses primarily on marketing strategy and brand development - defining messaging, shaping communication strategies, and executing meaningful campaigns. SMM is one of the tools used in the role, but the core responsibility lies in marketing thinking, positioning, and brand value creation.

If you enjoy combining strategic work with hands-on execution and want to see the direct impact of your ideas, this opportunity may be a great fit - read on for more details.

About the client:

The client is a partner program within a holding company that has been on the market for six years. They actively work with partners and help develop traffic-generation systems. At the moment, they are focusing on B2B and attracting clients not only to the partner program but also planning to sell ready-made solutions.

 

Key Responsibilities:
 

• At least 2 years of experience in strategic marketing (iGaming, affiliate, SaaS, or digital — a strong plus).

• Develop and implement the marketing strategy for the product in stages.

• Build and strengthen the brand of the affiliate platform: positioning, tone of voice, and unique value proposition (UVP).

• Conduct market and competitive analysis within the iGaming and affiliate marketing niche.

• Design and optimize the marketing funnel for B2B audiences: partners, webmasters, affiliates, and operators.

• Prepare marketing materials: presentations, landing pages, case studies, and email communications.

• Plan and launch strategic marketing campaigns: product launches, updates, and partner integrations.

• Develop the brand’s presence in professional communities: conferences, forums, and channels.

• Collaborate with sales and product teams to align marketing messages.

• Track KPIs and analyze all marketing activities.
   

SMM:
 

• Maintain the brand’s presence on social media: LinkedIn, Telegram, X/Twitter, Facebook.

• Create content that strengthens the brand: product news, analytics, and expert materials.

• Publish content according to the content plan, aligned with the overall marketing strategy.

• Engage lightly with the community: answer questions and maintain activity.

• Perform SMM tasks when required to achieve strategic marketing goals.

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Requirements:
 

• Strategic and Marketing Competencies:

• Understanding the operating model of affiliate platforms, webmasters, and CPA/RevShare/Hybrid models.

• Experience in developing comprehensive marketing and brand strategies.

• Ability to work with analytics: market, competitors, product, and audience analysis.

• Skills in creating marketing materials and product communications.

• Experience in launching marketing campaigns for B2B or tech products.

• SMM skills (secondary/responsive role).

• English level B1.

 

Benefits:
 

• Paid vacation and sick leave.

• Opportunities for career growth and professional development.

• Mentorship and participation in the company’s strategic projects.

• Young, dynamic team.

• Regular team-building activities and corporate events.

• Opportunities to explore new markets and experiment with innovative tools within your role.

• Comfortable and creative workspace.

• Daily business lunches featuring traditional Bulgarian and Eastern European cuisine.

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