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Retention Manager

Full Time

Remote

Job Description

We are looking for a Retention Manager to create engaging player experiences and maximize customer lifetime value. You will design retention campaigns, manage player lifecycle communication, leverage data insights, and implement strategies that reduce churn and strengthen player loyalty.

About the Client

Our client is a global crypto casino brand operating in the iGaming industry. The company combines online gaming, cryptocurrency solutions, and modern digital technologies to deliver a secure and innovative experience for players worldwide.

What You Will Do

  • Build and execute retention strategies that increase player engagement, loyalty, and lifetime value.

  • Create impactful multi-channel campaigns across email, push, SMS, and in-app communications to keep players engaged.

  • Design personalized player journeys, from onboarding and activation to re-engagement and VIP retention.

  • Develop creative promotions, bonuses, and loyalty mechanics that drive player activity and long-term value.

  • Analyze player behavior, identify growth opportunities, and proactively prevent churn.

  • Use data and insights to optimize campaigns, improve performance, and discover new retention opportunities.

  • Run A/B tests to identify the most effective communication strategies, offers, and player experiences.

  • Work closely with Acquisition, Product, VIP, and Content teams to create a seamless player journey.

  • Own retention initiatives from idea to execution and measure their impact on business results.

What We Are Looking For

  • 4+ years of experience in CRM or Retention roles within the online casino/iGaming industry.

  • Hands-on experience with CRM and marketing automation platforms (Customer.io experience is a plus).

  • Strong analytical skills with the ability to analyze player data and optimize retention strategies.

  • Good understanding of player lifecycle, bonus mechanics, gamification, and engagement drivers.

  • Experience planning and executing multi-channel retention campaigns (email, push, SMS, in-app).

  • Ability to work with key retention metrics: LTV, retention rate, churn rate, reactivation rate, and campaign ROI.

  • Proficiency in Google Sheets, Excel, and data analysis tools.

  • Upper-Intermediate English level or higher (written and spoken).

  • Experience collaborating with acquisition, marketing, product, or VIP teams is a plus.

  • Basic HTML knowledge for email and landing page customization is a plus.

  • Proactive approach, strong organizational skills, and problem-solving abilities.

What You Can Expect

  • Full-time employment (5/2 schedule).

  • 8-hour working day with flexible hours between 8:00–17:00 and 10:00–19:00.

  • 20 vacation days + 12 paid sick leave days annually.

  • Career growth opportunities with the potential to develop into a Head of Retention role. 

  • Opportunity to participate in building and improving internal CRM solutions and retention tools 

  • Close collaboration with Product and other teams, with the ability to test ideas, drive experiments, and grow into a key expert within the retention function. 

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