Our client in the iGaming industry is seeking an Influencer Marketing Manager to join their team. This opportunity is with a stable company that has been successfully operating in the market for over 6 years.

If you enjoy planning, executing, and optimizing paid media campaigns in collaboration with influencers across digital platforms to drive traffic, increase brand awareness, and acquire high-quality users, this role is for you.

 

Responsibilities:

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• 3+ years of experience in Marketing. 

• Experience in Marketing in iGaming or Crypto.

• English at least Upper-intermediate.

• Maintain an organized database of influencer contacts, rates, and past performance.

• Monitor competitor influencer activity and identify opportunities for differentiation.

• Plan, launch, and manage paid influencer campaigns across digital platforms.

• Purchase media placements directly from influencers or their agents.

• Identify, vet, and onboard influencers aligned with our brand and target markets.

• Negotiate contracts, pricing, and deliverables to ensure value and ROI.

• Develop clear and concise campaign briefs, including messaging, CTAs, and creative guidelines.

• Establish effective tracking mechanisms to accurately measure campaign effectiveness.

• Analyze performance metrics and optimize influencer campaigns based on data.

• Collaborate closely with media buyers and creative teams for campaign alignment.

• Manage budgets by GEO and platform, ensuring cost-effective spend allocation.

• Compile and present campaign reports, performance insights, and management recommendations.

 

Benefits:

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• Flexibility and adaptability.

• Full-time position with flexible working hours.

• 20 calendar days of paid vacation and 12 days of paid sick leave.

• Professional growth opportunities within the company.

• Training and mentorship: support from team members during onboarding and probation.

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