Head of Acquisition & Retention Growth

We’re looking for an experienced Head of Acquisition & Retention Growth to drive user growth, engagement, and long-term player value for our client — a fast-scaling international iGaming company.

As the Head of Acquisition & Retention, you will lead a team responsible for the full player lifecycle — from attracting new users through multi-channel paid acquisition to designing data-driven CRM and loyalty strategies that maximize retention and revenue.

Key Responsibilities:

Acquisition:

Managing mid to large-scale paid media budgets across channels (Google, Meta, affiliates, influencers, etc.), optimizing for target CPA (Cost per Acquisition) and ROI. Acquire and manage brand affiliates covering non-regulated and regulated markets.

Retention:

Developing and executing the CRM strategy through email, SMS, push notifications, and in-app messages. Creating segmented campaigns for welcome series, deposit bonuses, free spin offers, and reactivation of dormant players. Building a loyalty system to enhance players' engagement.

Analytical:

Deep diving into data to analyze campaign performance, player behavior, and channel effectiveness.
Calculating key metrics: CPA, LTV, Churn Rate, NGR (Net Gaming Revenue) per player, ROI.
Using tools like Google Analytics and internal BI/BA platforms to inform decisions.

Strategical:

Developing the overarching strategy for how the company will grow its player base and keep them engaged.
Allocating the multi-million dollar marketing budget across different channels and regions for maximum return.
Planning the annual marketing and CRM roadmap aligned with business objectives (e.g., entering a new market, launching a new product).

Managerial:

Leading and mentoring a team of specialists (e.g., Acquisition Managers, CRM Managers, Affiliate Managers, Data Analysts).
Coordinating with other departments: Product (to improve the user journey), Compliance (to ensure all marketing is legal and responsible), and Finance (for budgeting and forecasting).

Requirements:

5+ years in a similar role.
Experience in iGaming.
Deep analytical and forecasting.
Fluent English (C1+).

Benefits:

Opportunity to influence the company's growth strategy globally.
Access to modern BI/CRM tools and marketing analytics.
Budget for experiments, hypothesis testing, and growth innovation.
Possibility of career advancement to CMO / VP Growth.
An international team with a culture of openness and ideas.
Corporate events, off-site strategic sessions, and team building activities.
Comfortable office with a creative atmosphere and daily business lunches.
Flexible schedule and trust-based management.
Relocation assistance and relocation package.
Daily business lunches from a restaurant serving traditional Bulgarian and Eastern European cuisine.

This role requires a strategic thinker with a strong analytical mindset, hands-on experience in performance marketing and CRM, and the ability to lead cross-functional teams across markets. You’ll manage significant marketing budgets, oversee affiliate partnerships, and collaborate with Product, Compliance, and Finance teams to align growth initiatives with the company’s broader objectives.

If you’re a growth-driven marketing leader with a deep understanding of iGaming user behavior and a passion for scaling acquisition and retention strategies globally, we’d love to meet you!